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The Go Giver

The Go-Giver, by Bob Burg and John David Mann is a different kind of business advice book.

The Go Giver by Bob Burg

This book is actually a short novel, in which a fictional go-getter seeks the advice of one of the business world's most successful people. Our go-getter gradually becomes a go-giver as he learns the 5 Laws that all successful people follow, and you the reader learn along with him.

Some of these Laws are not original, and that's not really surprising. The keys to running a profitable business don't suddenly change just because you read a different book. But its the way the message is conveyed that makes this book so different from the rest.

The first 2 Laws, "The Law of Value" and "The Law of Compensation" are also described in I Can Make You Rich, albeit with different names. Here is my take on these:

The Law of Value

The more apparent value you give to your customer the better you will do. This is obvious really, and it is actually about how your target customer measures the value. A £100,000 Porsche may be good value to one person, but a horrendous waste of money to another.

The point is that by producing a product or service that people really want, at a price that is attractive, you are well on your way to success.

The Law of Compensation

Other books call this scalability, but the principle is the same. The idea is that the amount of money you make is in proportion to the number of people affected. Notice I didn't say number of customers. I said number of people affected. For a lot of products this will be the same thing, but not necessarily. Look at cats-eyes. The number of customers is relatively small (the companies or government departments that maintain roads), but the number of people who benefit is huge.

Summary

So would I recommend this book? It depends. If you expect to learn something that will suddenly make you rich overnight, the answer is no. If you would like to learn some important principles that will help to change the way you conduct yourself and to start to attract more customers, then go ahead.

Our hero in The Go-Giver got a bit lucky in my opinion, and the advice seems to be in direct contrast to some other books, like 88 The Narrow Road. However, after reading this a couple of times, I began to realise that they are not mutually exclusive. I think that a lot of successful entrepeneurs may appear outwardly to be "Go-Givers" while retaining the ability to make ruthless business decisions when necessary. My advice is to do what I did. Read it, but also read a couple of other books, and decide for yourself which business style (or combination of styles) you wish to adopt.